After Apple unveiled the iPad back in 2010, it was believed to be the new iPhone. It appeared that way for some time.
Once more, the company had seized an idea that others had attempted in the past, utilized the secret ingredient to make it phenomenal and it worked once more.
The iPad project became a success instantly, and it flourished once released into the market. In a span of 3 years, global tablet shipments boosted immensely, reaching 220 million in 2013.
This is the period which things started going south. To begin with, people came to the realization that they would use their unsubsidized tablets for a longer time than they would use their mobile phones.
The smartphone industry expanded higher and higher, posing the question of purchasing an additional device to most customers.
In 2016, this was the second successive year of tablet market decline, with worldwide sales hitting about 25% short of peak sales in 2014.
Nonetheless, different from the condition in the smartphone market, Apple is yet to be defeated in the tablet market.
As per IDC, the company made iPad sales worth 42.6 million, defeating Samsung its closest competitor by 16 million units.