American market giant in wearables technology devices, Fitbit is reportedly planning to acquire smartwatch maker Pebble for up to $40 million.
Fitbit, founded by James Park and Eric Freidman, is well-known for its wearable wireless trackers to measure heart rate, quality of sleep, steps climbed and many more activities associated with your fitness. Whereas Pebble is a smartwatch company, which came to fame as a company behind the most funded Kickstarter campaign.
Pebble is the latest company who is running into the trouble. Even in March Company laid off 25% of its staff. Even fitness tracking market is not going well. It has been steadily declining for a while.
Fitbit is telling Pebble customers they can expect their devices to continue ticking until at least through 2017.
“Fitbit is going out of its way to keep Pebble software and services running through 2017,” Jon Barlow, a developer advocate at Fitbit, wrote in a blog post. “To be clear, no one on this freshly-formed team seeks to brick Pebble watches in active service. The Pebble SDK, CloudPebble, Timeline APIs, firmware availability, mobile apps, developer portal and Pebble appstore are all elements of the Pebble ecosystem that will remain in service at this time.”